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The SAGE handbook of international marketing

The SAGE handbook of international marketing edited by Masaaki Kotabe and Kristiaan Helsen - Thousand Oaks, CA SAGE 2009 - xviii, 548 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9781412934282

ISSN: 2008925349

Subjects--Topical Terms:
Export marketing

Dewey Class. No.: 658.8 KOT

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The SAGE handbook of international marketing

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