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The Sage handbook of advertising

The Sage handbook of advertising edited by Gerard J. Tellis, Tim Ambler - Thousand Oaks, CA SAGE Publications 2007 - xvi, 491 p. : ill. ; 26 cm.

Includes bibliographical references and index

ISBN: 9781412918862

ISSN: 2007922745

Subjects--Topical Terms:
Advertising
Advertising - Handbooks, manuals, etc

Dewey Class. No.: 659.1 TEL

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The Sage handbook of advertising

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