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The psychology of entertainment media : blurring the lines between entertainment and persuasion

The psychology of entertainment media : blurring the lines between entertainment and persuasion edited by L. J. Shrum - Mahwah, NJ Lawrence Erlbaum c2004 - xvi, 360 p. : ill. ; 24 cm.

Includes bibliographical references and indexes

ISBN: 9780805846416

ISSN: 2003040800

Subjects--Topical Terms:
Advertising - Psychological aspects
Manipulative behavior
Mass media - Psychological aspects
Persuasion (Psychology)
Subliminal advertising

Dewey Class. No.: 659.1019 SHR

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