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The psychology behind trademark infringement and counterfeiting

Zaichkowsky, Judith Lynne

The psychology behind trademark infringement and counterfeiting J.L. Zaichkowsky - Mahwah, N.J Lawrence Erlbaum 2006 - xv, 305 p. : ill. ; 24 cm

Includes bibliographical references and indexes

ISBN: 9780805847925

ISSN: 2005055200

Subjects--Topical Terms:
Branding (Marketing)
Consumer behavior
Imitation - Case studies
Industrial property
Marketing - Law and legislation
Trademarks

Dewey Class. No.: 658.827 ZAI

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