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The profit impact of marketing strategy project : retrospect and prospects

Farris, Paul W

The profit impact of marketing strategy project : retrospect and prospects Paul W. Farris and Michael J. Moore - Cambridge Cambridge University Press 2009 - xvii, 307 p. 23 cm

ISBN: 9780521123457

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802 FAR

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The profit impact of marketing strategy project : retrospect and prospects

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