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The prime solution : close the value gap, increase margins, and win the complex sale

Thull, Jeff

The prime solution : close the value gap, increase margins, and win the complex sale Jeff Thull - Chicago, IL Dearborn Trade Pub 2005 - xxvi, 213 p. : ill. ; 24 cm

Includes bibliographical references (p. 197-205) and index

ISBN: 9780793195220

ISSN: 2004015641

Subjects--Topical Terms:
Customer relations
Industrial marketing
Sales management
Selling
Value

Dewey Class. No.: 658.81 THU

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The prime solution : close the value gap, increase margins, and win the complex sale

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