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The practice of marketing : science or superstition?

Ghose, Shyamal

The practice of marketing : science or superstition? Shyamal Ghose - New Delhi Roli Books 2004 - xii, 276 p. : ill. ; 22 cm

ISBN: 9788174363435

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 GHO

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