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The practice of advertising

The practice of advertising edited by Adrian R. Mackay - Amsterdam ; Boston, MA Elsevier / Butterworth-Heinemann 2005 - xxiv, 367 p. : ill. ; 24 cm.

Includes index

ISBN: 9780750661737

ISSN: 2002514302

Dewey Class. No.: 659.1 MAC

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The practice of advertising

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