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The origin of brands: how product evolution creates endless possibilities for new brands

Ries, Al

The origin of brands: how product evolution creates endless possibilities for new brands Al Ries, Laura Ries - New York Harper 2005 - 300 p. ; 22 cm

Includes Index

ISBN: 9780060570156

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.827 RIE

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The origin of brands: how product evolution creates endless possibilities for new brands

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