The online copywriter's handbook : everything you need to know to write electronic copy that sells
Bly, Robert W
The online copywriter's handbook : everything you need to know to write electronic copy that sells
Robert W. Bly
- New York McGraw-Hill c2002
- xv, 320 p. : ill. ; 24 cm
Includes bibliographical references (p. 303-305) and index
9780658020995
2001044467
Advertising copy Electronic commerce Internet marketing