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The one-day marketing plan : organizing and completing a plan that works

Hiebing, Roman G

The one-day marketing plan : organizing and completing a plan that works Roman G. Hiebing Jr. and Scott W. Cooper - 3rd ed - New York McGraw-Hill c2004 - xx, 323 p. ; 28 cm

Includes index

ISBN: 9780071395229

ISSN: 2004005636

Subjects--Topical Terms:
Marketing - Management
Strategic planning

Dewey Class. No.: 658.802 HIE

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The one-day marketing plan : organizing and completing a plan that works

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