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The European Corporation /

Whittington, Richard

The European Corporation / Whittington, Richard; Mayer, Michael - Oxford University Press, USA, 2000 - 298 pages

This study examines the evolving strategies and structure of large European firms in a comparative and historical context. In particular, it looks at these in the context of a range of hypotheses on professional management, multidivisional structure and diversification associated with Alfred Chandler. Companies examined include Daimler Benz, Volkswagen, BAT, Rhone Poulenc, Unilever and Elf Aquitane.

ISBN: 9780199242085

Subjects--Topical Terms:
Business & Economics

Dewey Class. No.: 338.74094 / YHI

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