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The new marketing : transforming the corporate future

McDonald, Malcolm

The new marketing : transforming the corporate future Malcolm McDonald and Hugh Wilson - Oxford Boston, MA ; Butterworth-Heinemann 2002 - viii, 230 p. : ill. ; 25 cm

Includes bibliographical references and index

ISBN: 9780750653879

ISSN: 2004274702

Subjects--Topical Terms:
Internet marketing

Dewey Class. No.: 658.8 MCD

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