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Techno Brands : How to create & use brand identity to market, advertise & sell technology products

Pettis, Chuck

Techno Brands : How to create & use brand identity to market, advertise & sell technology products / Chuck Pettis - 1st ed. - New York amacom 2000 - xiii, 222 p. : ill. ; 24 cm.

Includes bibliographies and index

ISBN: 9798176491777

Subjects--Topical Terms:
Engineering

Dewey Class. No.: 620.0068 / PET

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Techno Brands : How to create & use brand identity to market, advertise & sell technology products

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