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FOUNDATIONS OF BRAND MANAGEMENT

Hernandez, Mark ; Johnsberg, Willam

FOUNDATIONS OF BRAND MANAGEMENT / edited by Prof. Mark Hernandez and Dr. Willam Johnsberg - 1st ed. - New York Delve Publishing c2015 - 262 p. : ill. ; 24 cm.

Includes bibliographies and index

ISBN: 9781680950090

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8343 / HER

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