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The 22 immutable laws of marketing : violate them at your own risk

Ries, Al ; Trout, Jack

The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout - 1st ed. - New York Harper 1994 - 143 p. : ill. ; 20 cm.

Includes index

ISBN: 9780887306662

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 / RIE

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The 22 immutable laws of marketing : violate them at your own risk

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