APA
Kapferer J., . (2001). (Re)inventing the Brand. : Kogan Page Publishers.
Chicago
Kapferer Jean-Noël, . 2001. (Re)inventing the Brand. : Kogan Page Publishers.
Harvard
Kapferer J., . (2001). (Re)inventing the Brand. : Kogan Page Publishers.
MLA
Kapferer Jean-Noël, . (Re)inventing the Brand. : Kogan Page Publishers. 2001.