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The management and marketing of services

Mudie, Peter

The management and marketing of services Peter Mudie and Angela Cottam - 2nd ed - Oxford Butterworth Heinemann 1999 - x, 306 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 9780750635943

ISSN: 99461880

Subjects--Topical Terms:
Service industries - Management
Service industries - Marketing

Dewey Class. No.: 658 MUD

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