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The case study handbook : how to read, discuss, and write persuasively about cases
Ellet, William
The case study handbook : how to read, discuss, and write persuasively about cases / William Ellet - 1st ed. - Boston Harvard Business School 2007 - vi, 272 p. : ill. ; 24 cm.
Includes index
This book presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
9781422101582
Management - Case studies - Study and teaching
658 / ELL
The case study handbook : how to read, discuss, and write persuasively about cases / William Ellet - 1st ed. - Boston Harvard Business School 2007 - vi, 272 p. : ill. ; 24 cm.
Includes index
This book presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
9781422101582
Management - Case studies - Study and teaching
658 / ELL