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7 Triggers To Yes : New Science Behind Influencing Peoples Decisions
Granger, Russell H.
7 Triggers To Yes : New Science Behind Influencing Peoples Decisions / Russell H. Granger - New Delhi Tata McGraw Hill Publishing Company Limited 2008 - xi, 249 p. ; 25 cm.
Includes index
Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. with the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. Youll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations.
9780070229549
Business
658.45 / GRA
7 Triggers To Yes : New Science Behind Influencing Peoples Decisions / Russell H. Granger - New Delhi Tata McGraw Hill Publishing Company Limited 2008 - xi, 249 p. ; 25 cm.
Includes index
Everybody knows that the best way to persuade people to reach the "Yes" response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brains internal triggers for making decisions. with the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers. Activating one or more of the other persons triggers will make you a master persuader in every aspect of your life. Youll learn how to motivate a "Yes" response from clients, coworkers, employees, and entire organizations.
9780070229549
Business
658.45 / GRA