The Entrepreneurial mindset: strategies for continuously creating opportunity in an age of uncertainty

McGrath, Rita Gunther

The Entrepreneurial mindset: strategies for continuously creating opportunity in an age of uncertainty Rita Gunther McGrath and Ian MacMillan - USA Harvard Business Review Press 2000 - xv, 380 p.

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.

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