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The little blue book of advertising : fifty-two small ideas that can make a big difference

Lance, Steve

The little blue book of advertising : fifty-two small ideas that can make a big difference Steve Lance and Jeff Woll - New York Portfolio 2006 - xvii, 270 p. : ill. ; 19 cm

Includes bibliographical references (p. 270)

ISBN: 9781591841241

ISSN: 2005058677

Subjects--Topical Terms:
Advertising - Handbooks, manuals, etc
Marketing - Handbooks, manuals, etc

Dewey Class. No.: 659.1 LAN

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The little blue book of advertising : fifty-two small ideas that can make a big difference

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