Ride the change : a perspective on the changing Indian consumer, market, and marketing

Parameswaran, M. G.

Ride the change : a perspective on the changing Indian consumer, market, and marketing / M.G. Parameswaran. - 1st ed. - New Delhi : Tata McGraw-Hill Pub. Co. , c2009. - xvii, 192 p. ; 22 cm.

Articles have previously been published in various journals

9780070147942


Marketing--India.

658.83420954 / PAR

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