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The Employer Brand : Bringing the Best of Brand Management to People at Work
Barrow, Simon
The Employer Brand : Bringing the Best of Brand Management to People at Work / Simon Barrow - U.K John wiley and sons, Ltd 2005 - xviii, 214 p.: ill.; 22 cm
Includes index
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
9780470012734
Management
658.314 / BAR
The Employer Brand : Bringing the Best of Brand Management to People at Work / Simon Barrow - U.K John wiley and sons, Ltd 2005 - xviii, 214 p.: ill.; 22 cm
Includes index
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
9780470012734
Management
658.314 / BAR