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Sponge: Leadership Lessons I Learnt From My Clients
Ambi Parameswaran
Sponge: Leadership Lessons I Learnt From My Clients / Ambi Parameswaran - 1st ed. - Chennai Westland Publications Privated Limited 2018 - x,180 p. ; 21 cm
Includes bibliographical references
Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.
9789387894006
Leadership
658.4092 / AMB
Sponge: Leadership Lessons I Learnt From My Clients / Ambi Parameswaran - 1st ed. - Chennai Westland Publications Privated Limited 2018 - x,180 p. ; 21 cm
Includes bibliographical references
Veteran adman and author AMBI PARAMESWARAN has relied on one process of learning above all others: powerful conversations with clients and customers. A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons.
9789387894006
Leadership
658.4092 / AMB