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International Marketing : An Indian Adaptation
Kotabe, Masaaki ; Helsen, Kristiaan ; Maheshwari, Prateek
International Marketing : An Indian Adaptation / Masaaki Kotabe , Kristiaan Helsen and Prateek Maheshwari - 8th ed. - New Delhi Wiley c2021 - xxxii, (various pages) : ill. ; 24 cm.
Includes bibliographies and index
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world.
9789354243370
International Marketing
658.84 / KOT
International Marketing : An Indian Adaptation / Masaaki Kotabe , Kristiaan Helsen and Prateek Maheshwari - 8th ed. - New Delhi Wiley c2021 - xxxii, (various pages) : ill. ; 24 cm.
Includes bibliographies and index
International Marketing, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The authors provide relevant historical background and offer logical explanations of current trends based on information from marketing executives and academic researchers around the world.
9789354243370
International Marketing
658.84 / KOT