Normal view MARC view ISBD view

Brand Sense : Sensory Secrets Behind the Stuff We Buy / Martin Lindstrom

Lindstrom, Martin

Brand Sense : Sensory Secrets Behind the Stuff We Buy / Martin Lindstrom - 2nd ed. - London Kogan Page 2010 - x, 175 p. : ill. ; 24 cm.

Includes index

This book provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.

ISBN: 9780749460570

Subjects--Topical Terms:
Marketing
Brand name products

Dewey Class. No.: 658.834 / LIN

Print
Cite
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Brand Sense : Sensory Secrets Behind the Stuff We Buy / Martin Lindstrom

Find us on the map