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Questionnaire design : how to plan, structure and write survey material for effective market research
Brace, Ian
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. - 1st ed. - London : Kogan Page , 2005 - xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographies and index
The Book Questionnaires are vital for the market researcher they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running.
9780749444020
Market surveys--Methodology.
658.83 / BRA
Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace. - 1st ed. - London : Kogan Page , 2005 - xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographies and index
The Book Questionnaires are vital for the market researcher they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, comments and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running.
9780749444020
Market surveys--Methodology.
658.83 / BRA