Influence, new and expanded the psychology of persuasion

Cialdini, Robert B.

Influence, new and expanded the psychology of persuasion - 1st ed. - New York Harper, c2021 - xix, 568 p. 21 cm

Includes index

n the new edition of this highly acclaimed new York Times bestseller, Robert Cialdini seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Robert Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this Science.

9780063138803


Self-help publications; Overreding; Persuasion (Psychology); Compliance

153.852 / CIA

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