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Communicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust
Hartley, Kate
Communicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust / Kate Hartley. - 1st ed. - London : Kogan Page , 2019. - xiv, 237 p. : ill. ; 24 cm
Includes bibliographies and index
This guide will help you recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
9780749486501
Crisis management.
658.4056 / HAR
Communicate in a crisis : understand, engage and influence consumer behaviour to maximize brand trust / Kate Hartley. - 1st ed. - London : Kogan Page , 2019. - xiv, 237 p. : ill. ; 24 cm
Includes bibliographies and index
This guide will help you recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.
9780749486501
Crisis management.
658.4056 / HAR