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Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge
King, Katie
Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King - 1st ed. - New York : Kogan Page , 2019 - x, 207 p. ; 24 cm
Includes bibliographies and index
Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.
9780749483395
Artificial intelligence.
658.800285 / KIN
Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King - 1st ed. - New York : Kogan Page , 2019 - x, 207 p. ; 24 cm
Includes bibliographies and index
Artificial Intelligence is unquestionably the way of the future - it permeates every aspect of marketing and customer service, from bots to speech recognition to computational decision making. By 2030, it is forecast that AI will boost global GDP by 14%, or nearly.
9780749483395
Artificial intelligence.
658.800285 / KIN