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Data strategy : how to profit from a world of big data, analytics and artificial intelligence
Marr, Bernard
Data strategy : how to profit from a world of big data, analytics and artificial intelligence Bernard Marr - 2nd ed. - UK Kogan Page 2021 - 259 p.
Title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
9781398602588
Big data
658.4038 / MAR
Data strategy : how to profit from a world of big data, analytics and artificial intelligence Bernard Marr - 2nd ed. - UK Kogan Page 2021 - 259 p.
Title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.
9781398602588
Big data
658.4038 / MAR