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The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. - 5th ed. - London : Kogan Page , 2012. - xviii, 492 p. : ill. ; 25 cm.

Reprinted 2015(twice)

Includes bibliographies and index

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

ISBN: 9780749465155

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8343 / KAP

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