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Smarketing : how to achieve competitive advantage through blended sales and marketing
Hughes, Tim ; Gray, Adam ; Whicher, Hugo
Smarketing : how to achieve competitive advantage through blended sales and marketing / Tim Hughes, Adam Gray, Hugo Whicher - 1st ed. - London Kogan Page 2019 - xvii, 229 p. : ill. ; 24 cm.
Includes bibliographies and index
With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, this book is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.
9780749483586
658.8 / HUG
Smarketing : how to achieve competitive advantage through blended sales and marketing / Tim Hughes, Adam Gray, Hugo Whicher - 1st ed. - London Kogan Page 2019 - xvii, 229 p. : ill. ; 24 cm.
Includes bibliographies and index
With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, this book is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.
9780749483586
658.8 / HUG