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Stadia naming rights in sport
Gillooly, Leah
Stadia naming rights in sport / Leah Gillooly , Terry Eddy and Dominic Medway - 1st ed. - Abingdon, Oxon. Routledge 2022 - 80 p. ; 23 cm. - Sport business insights .
Includes bibliographies and index
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal and how organisations can maximise their return on naming rights sponsorship. Concise, informative and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.
9780367630089
Sports sponsorship Law and legislation
346.04 / GIL
Stadia naming rights in sport / Leah Gillooly , Terry Eddy and Dominic Medway - 1st ed. - Abingdon, Oxon. Routledge 2022 - 80 p. ; 23 cm. - Sport business insights .
Includes bibliographies and index
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement. The book explains the key principles underpinning naming rights deals and sports sponsorship in non-specialist language for readers with little prior knowledge of the subject. Drawing on examples and case studies of naming rights sponsorships in international markets, across both professional and amateur sport, the book examines key practical issues such as how naming rights differ from other types of sponsorship, why brands should sign a naming rights deal and how organisations can maximise their return on naming rights sponsorship. Concise, informative and practice-focused, this book offers essential insights for all sport management practitioners, for any marketing executives considering sport sponsorship, and for any students or researchers with an interest in sport marketing, sport management, marketing, or events and facilities management.
9780367630089
Sports sponsorship Law and legislation
346.04 / GIL