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The language of advertising : modern themes in English studies

The language of advertising : modern themes in English studies edited by Guy Cook - New York Routledge 2008 - 4 v. : ill. : 25 cm.

Content note : v. 1. Fundamentals -- v. 2. The social context of advertising language -- v. 3. Modes, media and case studies -- v. 4. Public relations and brands ; insiders and critics. Includes bibliographical references and index

ISBN: 9780415412155

ISSN: 2007003577

Subjects--Topical Terms:
Advertising
Advertising - Language

Dewey Class. No.: 659.1014 COO

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