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Business Research : A Practical Guide for Students
Collis, Jill ; Hussey, Roger
Business Research : A Practical Guide for Students / Jill Collis ; Roger Hussey - 5th ed. - London Bloomsbury Academic 2022 - xx, 351 p : ill. ; 26 cm.
Includes index
Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.
9781352011814
Business Research
650.072 / COL
Business Research : A Practical Guide for Students / Jill Collis ; Roger Hussey - 5th ed. - London Bloomsbury Academic 2022 - xx, 351 p : ill. ; 26 cm.
Includes index
Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.
9781352011814
Business Research
650.072 / COL