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Advertising and Integrated Brand Promotion

O'Guinn, Thomas C.

Advertising and Integrated Brand Promotion / Thomas C. O' Guinn - 8th edition - 2021 - 448 pages

ISBN: 9781337110211

Subjects--Topical Terms:
Management

Dewey Class. No.: 659.1 / O'G

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Advertising and Integrated Brand Promotion

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