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Neuromarketing In Action : How To Talk And Sell To The Brain
Georges, Patrick M.; Bayle-Tourtoulou, Anne-Sophie ; Badoc, Michel
Neuromarketing In Action : How To Talk And Sell To The Brain / Patrick M Georges ; Anne-Sophie Bayle-Tourtoulou ; Michel Badoc - 1st ed. - London Kogan Page 2014 - ix, 270 p. : ill. ; 24 cm.
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.
9780749469276
Neuromarketing
658.80019 / GEO
Neuromarketing In Action : How To Talk And Sell To The Brain / Patrick M Georges ; Anne-Sophie Bayle-Tourtoulou ; Michel Badoc - 1st ed. - London Kogan Page 2014 - ix, 270 p. : ill. ; 24 cm.
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour.
9780749469276
Neuromarketing
658.80019 / GEO