Social employee : how great companies make social media work

Burgess, Cheryl

Social employee : how great companies make social media work / Cheryl Burgess and Mark Burgess - 1st ed. - New York McGraw Hill Education (India) Private Limited 2014 - xvi, 267 p. ; 23 cm.

Includes index

Providing an in-depth exploration of what social business in practice looks like; this timely book addresses the need for strong leadership to define and build a culture that enables employees to not simply succeed; but to thrive.

9780071816410


Management
randing (Marketing)

658.872 / BUR

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