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Media/impact an introduction to mass media
Biagi, Shirley
Media/impact an introduction to mass media / Shirley Biagi - 12th ed. - Boston, MA Cengage Learning c2017 - xxviii, 404 p. ill. 27 cm.
Includes index
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace.
9781305580985
mass media; Journalism And Mass Communication
302.23 / BIA
Media/impact an introduction to mass media / Shirley Biagi - 12th ed. - Boston, MA Cengage Learning c2017 - xxviii, 404 p. ill. 27 cm.
Includes index
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace.
9781305580985
mass media; Journalism And Mass Communication
302.23 / BIA