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Launching new ventures : an entrepreneurial approach
Allen, Kathleen R
Launching new ventures : an entrepreneurial approach / Kathleen R. Allen - 8th ed. - Australia : Cengage , 2020 - xix, 380 p. : col. ill. ; 28 cm.
Includes bibliographies and index
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
9780357039175
Management
658.1141 / ALL
Launching new ventures : an entrepreneurial approach / Kathleen R. Allen - 8th ed. - Australia : Cengage , 2020 - xix, 380 p. : col. ill. ; 28 cm.
Includes bibliographies and index
This text provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The eighth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs.
9780357039175
Management
658.1141 / ALL