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Designing for behavior change applying psychology and behavioral economics
Wendel, Stephen
Designing for behavior change applying psychology and behavioral economics /Stephen Wendel - 2nd ed. - Sebastopol, CA O'Reilly Media c2020 - xxiv, 555 p. ill. 22 cm.
Reprint, 2020
Includes index
Designers and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product.
9789352139910
Human-computer interaction; Product differentiation; New products
153.8 / WEN
Designing for behavior change applying psychology and behavioral economics /Stephen Wendel - 2nd ed. - Sebastopol, CA O'Reilly Media c2020 - xxiv, 555 p. ill. 22 cm.
Reprint, 2020
Includes index
Designers and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product.
9789352139910
Human-computer interaction; Product differentiation; New products
153.8 / WEN