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The Conversation Company
Van Belleghem, Steven
The Conversation Company / Steven Van Belleghem - 1st ed,. - London Kogan Page 2012 - xvi, 271 p. : Ill. ; 24 c.m.
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.
9780749464738
Management
658.8 / VAN
The Conversation Company / Steven Van Belleghem - 1st ed,. - London Kogan Page 2012 - xvi, 271 p. : Ill. ; 24 c.m.
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.
9780749464738
Management
658.8 / VAN