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Branded Male : Marketing To Men

Tungate, Mark

Branded Male : Marketing To Men / Mark Tungate - 1st ed. - London Kogan Page 2008 - ix, 228 p. : col. ill. ; 24 c.m.

Analyses how to effectively brand products and services for the male market in areas such as technology and fashion.

ISBN: 9780749454685

Subjects--Topical Terms:
Branding

Dewey Class. No.: 658.8343 / TUN

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