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Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media
Springer, Paul
Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media / Paul Springer and Mel Carson. - 1st ed. - London Kogan Page 2012 - viii, 224 p. : ill. ; 23 cm.
Includes bibliographies and index
From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion. Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking.
9780749466046
Internet marketing
658.872 / SPR
Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media / Paul Springer and Mel Carson. - 1st ed. - London Kogan Page 2012 - viii, 224 p. : ill. ; 23 cm.
Includes bibliographies and index
From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion. Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking.
9780749466046
Internet marketing
658.872 / SPR