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The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd
The changing face of the Asian consumer : insights and strategies for Asian markets / Bernd Schmitt - 1st ed. - Singapore McGraw-Hill Education c2014 - 202 p. : ill. (some color) ; 24 cm.
Includes bibliographical references
As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia.
9781259071010
Consumer behavior
Consumer behavior Asia
658.834 / SCH
The changing face of the Asian consumer : insights and strategies for Asian markets / Bernd Schmitt - 1st ed. - Singapore McGraw-Hill Education c2014 - 202 p. : ill. (some color) ; 24 cm.
Includes bibliographical references
As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia.
9781259071010
Consumer behavior
Consumer behavior Asia
658.834 / SCH