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The complete marketer : 60 essential concepts for marketing excellence
McDonald, Malcolm
The complete marketer : 60 essential concepts for marketing excellence / Malcolm Mcdonald and Mike Meldrum - 1st ed. - New Delhi Kogan Page India 2013 - xiii, 322 p. : ill. ; 23 cm.
Includes index
A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix
9780749466763
Marketing
658.8 / MCD
The complete marketer : 60 essential concepts for marketing excellence / Malcolm Mcdonald and Mike Meldrum - 1st ed. - New Delhi Kogan Page India 2013 - xiii, 322 p. : ill. ; 23 cm.
Includes index
A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix
9780749466763
Marketing
658.8 / MCD