Search the Library Catalogue
Running Lean : Iterate From Plan A To A Plan That Works
Maurya, Ash
Running Lean : Iterate From Plan A To A Plan That Works / Ash Maurya - 3rd ed. - Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2022 - XLIV, 322 p. : ill. ; 24 cm. - The Lean Series .
Includes bibliographies and index
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.
9789355421869
Strategic Planning
658.4012 / MAU
Running Lean : Iterate From Plan A To A Plan That Works / Ash Maurya - 3rd ed. - Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2022 - XLIV, 322 p. : ill. ; 24 cm. - The Lean Series .
Includes bibliographies and index
We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works.
9789355421869
Strategic Planning
658.4012 / MAU