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The Experience-Centric Organization : How to Win Through Customer Experience
Clatworthy, Simon David
The Experience-Centric Organization : How to Win Through Customer Experience / Simon David Clatworthy - 1st ed. - Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2022 - xv, 249 p. : ill. ; 24 cm.
Includes index
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers. Author Simon clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.
9789352138746
Change Management
658.4013 / CLA
The Experience-Centric Organization : How to Win Through Customer Experience / Simon David Clatworthy - 1st ed. - Mumbai Shroff Publishers & Distributors Pvt. Ltd. 2022 - xv, 249 p. : ill. ; 24 cm.
Includes index
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers. Author Simon clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.
9789352138746
Change Management
658.4013 / CLA